Create a logo combining a legacy of quality service with modern innovation. That’s the task R4 Company presented Trefethen Studios with.
The final design the customer selected combines modern typography with a strong graphic monogram, a symbolic connection with the tradition of excellence and professionalism that R4 Company delivers.
The Process
Step 1: Research | Define the status quo
This step is reserved for generating new ideas. In order to start we begin by identifying our client’s aspirations. We then spiral outward, sketching and problem solving with the aim of brainstorming solutions that are unexpected.
Step 2: Collection | By narrowing the scope we arrive at a direction
This step is all about tossing out the worst and keeping the best. We then present those solutions as rough concepts in order to establish a direction.












