R4 Company – Logo Design

Create a logo combining a legacy of quality service with modern innovation. That’s the task R4 Company presented Trefethen Studios with.

The final design the customer selected combines modern typography with a strong graphic monogram, a symbolic connection with the tradition of excellence and professionalism that R4 Company delivers.

The Process

Step 1: Research | Define the status quo
This step is reserved for generating new ideas.  In order to start we begin by identifying our client’s aspirations. We then spiral outward, sketching and problem solving with the aim of brainstorming solutions that are unexpected.

Step 2: Collection | By narrowing the scope we arrive at a direction
This step is all about tossing out the worst and keeping the best. We then present those solutions as rough concepts in order to establish a direction.

Step 3: Semi-comp | Through refinement we arrive at focus
This step takes into consideration the client’s aspirations and desires post collection meeting. From this point forward the refinement of design, clean type, actual color, and balance begin to take form.

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Step 4: Finals | From focus to polished chrome
This step removes anomalies in design and circles back; checking completion against client aspirations and direction only to arrive at a final production.

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This entry was posted on Friday, February 19th, 2010 at 8:56 am. It is filed under On Design, Project Briefs and tagged with Bay Area Logo Design, Contractor Logo Design, East Bay Logo Design, logo design, Logo Design Process, Mechanical Company Logo Design, Pleasanton Logo Design, R4 Company Logo, Steps to Effective Logo Design, Trefethen Studios Logo Design. You can follow any responses to this entry through the RSS 2.0 feed.