Bay Area Bicycle Network – Logo Design

Bay Area Bicycle Network (BABN) is developing an “all encompassing website that offers cyclists a resource to provide for their cycling needs and to create a greater sense of community” among cyclists in the San Francisco Bay Area.

Kris Spyrka, founder of BABN  approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.

After presenting Kris with a range of possible directions, we arrived at a design that matches BABN’s aesthetic and business needs. The final logo is clear, easy to identify and lends itself to a variety of print, web, and textile applications.

Final Design

The Process

Step 1: Research | Define the status quo
This step is reserved for generating new ideas.  In order to start we begin by identifying our client’s aspirations. We then spiral outward, sketching and problem solving with the aim of brainstorming solutions that are unexpected.


Step 2: Collection | By narrowing the scope we arrive at a direction
This step is all about tossing out the worst and keeping the best. We then present those solutions as rough concepts in order to establish a direction.


Step 3: Semi-comp | Through refinement we arrive at focus
This step takes into consideration the client’s aspirations and desires post collection meeting. From this point forward the refinement of design, clean type, actual color, and balance begin to take form.


Step 4: Finals | From focus to polished chrome
This step removes anomalies in design and circles back; checking completion against client aspirations and direction only to arrive at a final production.

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2 Responses to “Bay Area Bicycle Network – Logo Design”

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  2. Kris says:

    If you imagine for a moment what you would want your own ideal experience for working with a designer to be, this would be it!

    When we came to John, we were really “stuck” in terms of combining elements of what we saw in our mind’s eye and translating them into something tangible. We ran the risk of looking like a poor attempted cartoon sketch, and we knew that our logo was too important a component to our business to leave up to our own devices. The logo would make a lasting impression on our prospective internet audience, and we would only get one shot to make that impression.

    John took our rough sketches and ideas, and I completed a brief client survey which directed his creative efforts. He would pose critical questions along the way (as shown above). It was a very logical, and systematic way of working, which I really appreciated, it kept things controlled and on track throughout the project.

    The results thus far are beyond what we even imagined as being great! The positive feedback from our target audience is the payoff here. We’ve had requests to include our logo in other areas beyond our website, including local team and club kits (uniforms), and co-advertising, and promotional materials.

    Thank you John!