New Work

NCNCA BAR Jersey Design

NCNCA BAR Jersey Design

For the first time in seven years the Best All-round Rider (BAR) Leader’s Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year’s sole sponsor of the BAR series.

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Jersey Design: IC3

Jersey Design: IC3

New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, “Fueled by Hammer Nutrition.”

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HDR Masters Racing Team: Kit Design

HDR Masters Racing Team: Kit Design

Starting a new racing team kit design for the HDR Masters Cycling Team. A four step approach that begins with generating new ideas by conducting research to define the status quo. Research for this project begins in an unlikely place, The Brawn Formula One Racing Team.

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Jazz Poster Design

Jazz Poster Design

A new poster design to highlight a benefit concert for the Pleasanton Firehouse Art Center.

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Firehouse Arts Event – Burnin’ up the Floor

Firehouse Arts Event - Burnin' up the Floor

Step 1: Research | Define the status quo This step is reserved for generating new ideas. In order to start we begin by identifying our client’s aspirations. We then spiral outward, sketching and problem solving with the aim of brainstorming solutions that are unexpected. Researching iconic imagery associated with Big Band, Burn the Floor and […]

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A Celebration of Irony

A Celebration of Irony
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Fallen in Three Interpretations

Fallen in Three Interpretations
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Misty Mountains – Joaquin Miller

Misty Mountains - Joaquin Miller

The natural presence of line, both straight and curvy, renders itself in exquisite fashion in the misty mountains of a realm not far from home.

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Why Choose a Content Management System?

Why Choose a Content Management System?

As of the first of August, Trefethen Studios switched to a content management systems, otherwise known as a CMS. We have completely changed the look of the site and added more content specific to the aim of the studio. As we continue to expand our services in the field of digital-media education, photography and design […]

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Physiognomy Defined: A picture is worth a thousand assumptions

Physiognomy Defined: A picture is worth a thousand assumptions

there is surely a Physiognomy, which those experienced and Master Mendicants observe… For there are mystically in our faces certain Characters which carry in them the motto of our Souls, wherein he that cannot read A.B.C. may read our natures. —Sir Thomas Browne (1605-1682) in Religio Medici. Physiognomy is defined as the art of judging […]

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Linguistics, War and Authorship

Linguistics, War and Authorship

In response to Edward Bulwer-Lytton’s play Richelieu 1839 True, This! — Beneath the rule of men entirely great, The pen is mightier than the sword. Behold The arch-enchanters wand! — itself a nothing! — But taking sorcery from the master-hand To paralyse the Cæsars, and to strike The loud earth breathless! — Take away the […]

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The presence of today’s linguistic message as seen in my own mind’s eye.

The presence of today's linguistic message as seen in my own mind's eye.

The captivation of the visual is omnipresent. My desire to consume is omnipotent. My strength waxes and wanes. My fight continues. desire righteousness failure repeat ~ John Trefethen

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Dis-Contiguous

Dis-Contiguous

Our recent economic state, bipartisanship and ever nagging decrees of church and state have led to an examination of the war that is waged within. This is my response.

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