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	<title>Trefethen Studios &#187; New Work</title>
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	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
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		<title>NCNCA BAR Jersey Design</title>
		<link>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/</link>
		<comments>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 16:30:22 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Ben Jacques-Maynes]]></category>
		<category><![CDATA[Bike Racing]]></category>
		<category><![CDATA[Bike Racing Clothes]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Chris Horner]]></category>
		<category><![CDATA[Christopher Phipps]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Cyling Clothing Design]]></category>
		<category><![CDATA[Dan Martin]]></category>
		<category><![CDATA[Fred Rodriguez (fast Freddy)]]></category>
		<category><![CDATA[Joel Robertson]]></category>
		<category><![CDATA[Larry Nolan]]></category>
		<category><![CDATA[Levi Leipheimer]]></category>
		<category><![CDATA[NCNCA]]></category>
		<category><![CDATA[Northern California Nevada Cycling Association]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1826</guid>
		<description><![CDATA[For the first time in seven years the Best All-round Rider (BAR) Leader's Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year's sole sponsor of the BAR series.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Jersey Design: IC3</title>
		<link>http://trefethenstudios.com/2009/12/jersey-design-ic3/</link>
		<comments>http://trefethenstudios.com/2009/12/jersey-design-ic3/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:46:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Compass Product Design]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Cycling Apparel]]></category>
		<category><![CDATA[Cycling Apparel Design]]></category>
		<category><![CDATA[Cycling Team Clothing Design]]></category>
		<category><![CDATA[Cycling Team Kit Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Theory]]></category>
		<category><![CDATA[Guardian Security Agency]]></category>
		<category><![CDATA[Hammer Nutrition Cycling]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Kit Design]]></category>
		<category><![CDATA[Livermore Cyclery]]></category>
		<category><![CDATA[ROL Wheels]]></category>
		<category><![CDATA[Trefethen Studios]]></category>
		<category><![CDATA[Unkar Systems]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1065</guid>
		<description><![CDATA[New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, "Fueled by Hammer Nutrition."]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>HDR Masters Racing Team: Kit Design</title>
		<link>http://trefethenstudios.com/2009/11/hdr-masters-racing-team-kit-design/</link>
		<comments>http://trefethenstudios.com/2009/11/hdr-masters-racing-team-kit-design/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 02:27:15 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Bell Helmets]]></category>
		<category><![CDATA[Best All-round Rider Jersey]]></category>
		<category><![CDATA[Bike Racing Clothes]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Cycling Clothing Design]]></category>
		<category><![CDATA[Cycling Jersey]]></category>
		<category><![CDATA[Cycling Kit Design]]></category>
		<category><![CDATA[Easton]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[HDR Architecture]]></category>
		<category><![CDATA[HDR Inc]]></category>
		<category><![CDATA[HDR Masters Racing]]></category>
		<category><![CDATA[HDR Racing Team]]></category>
		<category><![CDATA[Jersey]]></category>
		<category><![CDATA[Jersey Design]]></category>
		<category><![CDATA[La Fuga]]></category>
		<category><![CDATA[Masters Cycling]]></category>
		<category><![CDATA[NCNCA BAR Jersey]]></category>
		<category><![CDATA[Sidi]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1762</guid>
		<description><![CDATA[Starting a new racing team kit design for the HDR Masters Cycling Team. A four step approach that begins with generating new ideas by conducting research to define the status quo. Research for this project begins in an unlikely place, The Brawn Formula One Racing Team.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jazz Poster Design</title>
		<link>http://trefethenstudios.com/2009/10/jazz-poster-design/</link>
		<comments>http://trefethenstudios.com/2009/10/jazz-poster-design/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 18:59:59 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[Big Band]]></category>
		<category><![CDATA[Big Band Art]]></category>
		<category><![CDATA[Big Band Design]]></category>
		<category><![CDATA[Big Band Poster Design]]></category>
		<category><![CDATA[CoolTones]]></category>
		<category><![CDATA[Jazz Art]]></category>
		<category><![CDATA[Jazz Poster Design]]></category>
		<category><![CDATA[PCAF]]></category>
		<category><![CDATA[Pleasanton Arts]]></category>
		<category><![CDATA[Pleasanton Con]]></category>
		<category><![CDATA[Pleasanton Concerts]]></category>
		<category><![CDATA[Pleasanton Event Design]]></category>
		<category><![CDATA[Pleasanton Firehouse Arts Center]]></category>
		<category><![CDATA[Pleasanton Photography]]></category>
		<category><![CDATA[Pleasanton Web Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1513</guid>
		<description><![CDATA[A new poster design to highlight a benefit concert for the Pleasanton Firehouse Art Center.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Firehouse Arts Event &#8211; Burnin&#8217; up the Floor</title>
		<link>http://trefethenstudios.com/2009/09/firehouse-arts-event-burnin-up-the-floor/</link>
		<comments>http://trefethenstudios.com/2009/09/firehouse-arts-event-burnin-up-the-floor/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 17:23:32 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Big Band Art]]></category>
		<category><![CDATA[Big Band Design]]></category>
		<category><![CDATA[Big Band Poster Design]]></category>
		<category><![CDATA[Burn the Floor]]></category>
		<category><![CDATA[Burning up the floor]]></category>
		<category><![CDATA[CD Cover Art]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Firehouse Arts Center]]></category>
		<category><![CDATA[Jazz Art]]></category>
		<category><![CDATA[Jazz Poster Design]]></category>
		<category><![CDATA[Music Design]]></category>
		<category><![CDATA[Pleasanton Arts]]></category>
		<category><![CDATA[Pleasanton Concerts]]></category>
		<category><![CDATA[Pleasanton Cultural Arts Foundation]]></category>
		<category><![CDATA[Pleasanton Firehouse Arts Center]]></category>
		<category><![CDATA[Pleasanton Graphic Design]]></category>
		<category><![CDATA[Pleasanton Print]]></category>
		<category><![CDATA[Pleasanton Web Design]]></category>
		<category><![CDATA[Swing Art]]></category>
		<category><![CDATA[Swing Design]]></category>
		<category><![CDATA[The Cooltones]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1390</guid>
		<description><![CDATA[Step 1: Research &#124; Define the status quo This step is reserved for generating new ideas. In order to start we begin by identifying our client&#8217;s aspirations. We then spiral outward, sketching and problem solving with the aim of brainstorming solutions that are unexpected. Researching iconic imagery associated with Big Band, Burn the Floor and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protected: Sierra Vista Winery &#8211; Tiger Lily Label</title>
		<link>http://trefethenstudios.com/2009/09/sierra-vista-winery-tiger-lily-label/</link>
		<comments>http://trefethenstudios.com/2009/09/sierra-vista-winery-tiger-lily-label/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 23:18:00 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Sierra Vista Winery]]></category>
		<category><![CDATA[Wine Label Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1260</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Celebration of Irony</title>
		<link>http://trefethenstudios.com/2009/08/celebration-irony/</link>
		<comments>http://trefethenstudios.com/2009/08/celebration-irony/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 20:04:33 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Daily Photo]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Connotation vs. Denotation]]></category>
		<category><![CDATA[Fabricated to be Photographed]]></category>
		<category><![CDATA[Performance Art]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1152</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fallen in Three Interpretations</title>
		<link>http://trefethenstudios.com/2009/08/fallen-in-three-interpretations/</link>
		<comments>http://trefethenstudios.com/2009/08/fallen-in-three-interpretations/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 16:47:19 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Daily Photo]]></category>
		<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Photog]]></category>
		<category><![CDATA[Photographic Technique]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1111</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Misty Mountains &#8211; Joaquin Miller</title>
		<link>http://trefethenstudios.com/2009/08/misty-mountains-joaquin-miller/</link>
		<comments>http://trefethenstudios.com/2009/08/misty-mountains-joaquin-miller/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 15:31:45 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Daily Photo]]></category>
		<category><![CDATA[joaquin miller]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Text & Image]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=985</guid>
		<description><![CDATA[The natural presence of line, both straight and curvy, renders itself in exquisite fashion in the misty mountains of a realm not far from home.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/08/misty-mountains-joaquin-miller/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Choose a Content Management System?</title>
		<link>http://trefethenstudios.com/2009/08/why-choose-a-content-management-system/</link>
		<comments>http://trefethenstudios.com/2009/08/why-choose-a-content-management-system/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:53:05 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=764</guid>
		<description><![CDATA[As of the first of August, Trefethen Studios switched to a content management systems, otherwise known as a CMS. We have completely changed the look of the site and added more content specific to the aim of the studio. As we continue to expand our services in the field of digital-media education, photography and design [...]]]></description>
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		<slash:comments>0</slash:comments>
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