On Photography

The Rule of Thirds as Portrayed in Chalk

The Rule of Thirds as Portrayed in Chalk

The rule of thirds is a handy guide to not only encourage you to move subjects out of the center, but also to do so in a way that has a strong sense of design.

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IronData / Thirsty Bear Cycling Team Photography

IronData / Thirsty Bear Cycling Team Photography

Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We’re happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549

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About Lens Choice

About Lens Choice

My most common lens of choice is a a Canon 16-35mm 2.8 L series. This lens is remarkably sharp across all aperture settings and provides me with a great deal of flexibility when shooting wide and up close. Mounted to the front of a camera with a 1.6 multiplication factor, At it’s longest setting 35mm […]

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Team Photography

Team Photography

Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We’re happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549

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Photography Workflow and Backup Strategy

Photography Workflow and Backup Strategy

As technology improves so do my working methods for capturing, collecting, and saving my photographs. My Current Work Flow I shoot a lot of images. There was a time when many of these images where captured, uploaded and subsequently stored on my hard drive never to be found again. Until one day, I sat down […]

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Our Top List of How to Photograph Fireworks

Our Top List of How to Photograph Fireworks

As the celebrations approach so do the fireworks displays. In this list are our favorite fireworks tutorials presented by the pros. Rather than create our own, we thought we’d highlight a variety of the best tutorials that cover a range of techniques and equipment for making great photographs from fireworks displays. The common thread through […]

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Road Trip 2010: Day 16 from Portland Oregon

Road Trip 2010: Day 16 from Portland Oregon

Road Trip 2010: The morning of day 16 from Portland, Oregon. In this video John Trefethen describes how he deals with a lack of inspiration, his journey thus far and his encounters along the way. At the end of the clip are a selection of today’s favorite images.

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Road Trip 2010: Day 9 Teton National Park

Road Trip 2010: Day 9 Teton National Park

Road Trip 2010: The afternoon of Day Nine from Teton National Park, Wyoming. In this video John Trefethen describes his journey thus far and his encounters along the way. At the end of the clip are a selection of today’s favorite images.

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Day 5 From Redfish Lake, Idaho

Day 5 From Redfish Lake, Idaho

Road Trip 2010: The morning of Day Five from Redfish Lake outside Stanley, Idaho. In this video John Trefethen describes his journey thus far and his encounters along the way. At the end of the clip are a selection of today’s favorite images.

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Road Trip 2010 – Day 4

Road Trip 2010 - Day 4

Road Trip 2010: The morning of Day Four. In this video John Trefethen describes his journey thus far and his encounters along the way. At the end of the clip are a selection of today’s favorite images.

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Road Trip 2010 – Day 3

Road Trip 2010 - Day 3

Days one and two were spent in Redding for a wedding then driving across the desolate landscape that is Eastern Oregon; sage brush as far as the eye can see. We nearly ran out of gas, just landing in the town town (one building) of Riley, were we filled up. This post features a tutorial about overcoming the challenge of a scene with a high dynamic range.

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Teaching Photography: Rediscovery

Teaching Photography: Rediscovery

There comes a point in time when a relatively new teacher, such as myself (fourth year), feels like we hit a stride and all of a sudden our role in this world seems to take shape, things start “clicking.” This was that semester for me.

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Road Trip 2010 Day 00 – Planning the Trip

Road Trip 2010 Day 00 - Planning the Trip

John & Thea Trefethen are hitting the road and all of you are welcome to come along. Throughout the duration of the trip I will be posting a series of video blogs that discuss everything from what inspired the journey to how to prepare and ultimately approach the subject of photography.

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Ophidian Bicycles

Ophidian Bicycles

Bike manufacture Ophidian Bicycles needed both product shots and in-use photographs to highlight their new line of off-road bicycles. To overcome the challenge of shooting into the sun, the title shot in this series consists of four photographs combined into one. By taking the highlights from one image, shadows from another, and the mid-tones from yet another, I was able to add a pinch of atmosphere, a little mood and dash of super style!

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Traveling from here to there

Traveling from here to there

As photographers, we must constantly keep our tool chest full of ideas. The fear: running out of work. It is this possibility that knocks ever-so consistently upon the back door of our subconscious. This post describes my habits that keep me working.

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Our Familiar

Our Familiar

As the seasons change, semesters draw to a close or residencies end, it’s important to realize the importance of setting a routine for yourself, a routine that keeps you working. Enrollment in a photography class or being surrounded by a community of artists is great, and keeps us working. But what happens when the classes […]

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Practice Practice Practice

Practice Practice Practice

Like any athlete, the art of photography requires discipline and practice. Take the sport of cycling for example, at the competitive level, (racing against some of the top-level professionals in the US) this discipline demands vast amounts of time. Training time is spent developing base fitness, pedaling rhythm, energy efficiency, bike handling skills, pack mobility, […]

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Conceptual Photography

Conceptual Photography

I think it is good to think of this topic in terms of our earlier discussion on the genre of comparative photography— that a second photo adds new meaning to the first when the two are placed side by side.

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Understanding the Histogram

Understanding the Histogram

In this article, I will shed some light on some useful ways to read and understand the histogram attached to all of the images you make. This lesson will describe how to effectively read a histogram as well as provide several examples of how to solve difficult exposure situations.

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Does Size Matter?

Does Size Matter?

The size of the work should be driven by the content rather than the market. Right? The fact is, in the art industry where selling work and getting gallery representation drives many artists’ working methods, working either very large or very small seems to be the shtick. It would seem there is no in between.

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The Great Picture

The Great Picture

How big is big enough? Does Size in Photography Really Matter?

Stand aside Andreas Gursky now there’s something much grander. Gursky makes large photographic prints, often measuring over 100 inches tall. Yes this is huge! However this next work of art has been entered into the Guinness Book of World Records as being the largest photograph ever.

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Returning Back to My Familiar: Punta Gorda, Belize

Returning Back to My Familiar: Punta Gorda, Belize

Punta Gorda, Belize: A Soclal Documentary by Trefethen Studios from John Trefethen on Vimeo. Returning from a trip with such epic proportions leaves the soul feeling a bit empty and without. Punta Gorda, Belize is a very small town in the southern-most district of Belize; the Teledo District. The town sits on the Bay of […]

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How to Write an Artists’ Statement

How to Write an Artists' Statement

Your artist’s statement is the basis by which your work is perceived by the viewing public. It is important that you understand the impact your words have upon these viewers and potential buyers. Ask yourself whether you want to be seen as a political artist, a craftsperson, a landscape photographer, a photojournalist, a portraitist, or […]

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Hyper Critical of Your Work?

Hyper Critical of Your Work?

Often times we are very critical of our own work, so critical that we throw out very good images (I do anyway). By shooting from the hip or in burst mode while walking through a crowd, the unexpected results are often more pleasing and inspiring. Why is this?

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