On Design

HDR / Lombardi Sports Cycling Kit Design

HDR / Lombardi Sports Cycling Kit Design

The winter months in California bring long steady days of training, cold mornings and wet roads. Going with Capo clothing means ultimate comfort. Designing a cycling kit with 90 percent black limits the stains from muddy roads and absorbs more of the sun’s energy. Warmer happier cyclists is a good thing. They do tend to get a bit cranky with they’re unhappy.

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Bay Area Bicycle Network – Logo Design

Bay Area Bicycle Network - Logo Design

Kris Spyrka, founder of BABN approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.

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CrossWinds – Web Design

CrossWinds - Web Design

The final site (NotWithoutYou.info) was to feature information about the new property, streaming photo albums from Flickr, streaming video albums from Vimeo, and a daily blog section featuring devotionals from members of the CrossWinds staff. Additionally, this new site needed to include custom forms, redirects to a scheduling software and ongoing updates from both staff and guests alike.

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Water Bottle Design

Water Bottle Design

After designing their new logo and incorporating this new concept into their racing kits, it was a natural progression from form to function as we designed IC3’s new water bottles.

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NCNCA BAR Jersey Design

NCNCA BAR Jersey Design

For the first time in seven years the Best All-round Rider (BAR) Leader’s Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year’s sole sponsor of the BAR series.

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Pinnacle Syrah – Wine Label Design

Pinnacle Syrah - Wine Label Design

Syrah a.k.a. Shiraz in Australia, is the noble red grape of the northern Rhone Valley. It is a dark-skinned grape grown throughout the world and used primarily to produce powerful red wines. Whether sold as Syrah or Shiraz, these wines enjoy great popularity in the marketplace. ISU Pinnacle Brokers of Walnut Creek, California (a commercial […]

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Preparing Files for Print Ch2

In this article we continue the discussion by Lorraine Donegan. Here she reviews the feedback from the print providers and prepress technicians she surveyed and goes into further detail about how designers should prepare their files prior to print.

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Preparing Files for Print

As technology in printing and publishing changes, the role and responsibility of the graphic designer also changes. Prepress and production have become part of the creative process, whether we like it or not.

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Jersey Design: IC3

Jersey Design: IC3

New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, “Fueled by Hammer Nutrition.”

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How to Write an Artists’ Statement

How to Write an Artists' Statement

Your artist’s statement is the basis by which your work is perceived by the viewing public. It is important that you understand the impact your words have upon these viewers and potential buyers. Ask yourself whether you want to be seen as a political artist, a craftsperson, a landscape photographer, a photojournalist, a portraitist, or […]

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HDR Masters Racing Team: Kit Design

HDR Masters Racing Team: Kit Design

Starting a new racing team kit design for the HDR Masters Cycling Team. A four step approach that begins with generating new ideas by conducting research to define the status quo. Research for this project begins in an unlikely place, The Brawn Formula One Racing Team.

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How to be Creative

How to be Creative

AUDIO Click the little triangle to listen while you read. Creativity can prove a great challenge for many of us. I for one can attest to having more “dry spells” than creative abundance. Here are some things to consider that have worked for me and continue to work to this day. Keep a journal on […]

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3-Step Approach to Landing New Business

3-Step Approach to Landing New Business

Generating the attention of your prospects can be achieved through a number of programs. Trefethen Studios offers several solutions to this challenge. The following information outlines our approach when coupled together with our design and marketing “smarts.” 1. Initial Point of Contact – Mail (Pre-Conditioning) The first point of contact is meant to serve as […]

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