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	<title>Trefethen Studios &#187; On Design</title>
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	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
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		<title>Bay Area Bicycle Network &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 17:37:03 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Bicycle Network]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Cycling Logos]]></category>
		<category><![CDATA[Livermore Logo Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pleasanton Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2133</guid>
		<description><![CDATA[Kris Spyrka, founder of BABN  approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CrossWinds &#8211; Web Design</title>
		<link>http://trefethenstudios.com/2010/04/crosswinds-web-design/</link>
		<comments>http://trefethenstudios.com/2010/04/crosswinds-web-design/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:51:13 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[CrossWinds Church]]></category>
		<category><![CDATA[NotWithoutYou Web Design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Design Pleasanton]]></category>
		<category><![CDATA[Wordpress Web Designer]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2292</guid>
		<description><![CDATA[The final site (NotWithoutYou.info) was to feature information about the new property, streaming photo albums from Flickr, streaming video albums from Vimeo, and a daily blog section featuring devotionals from members of the CrossWinds staff. Additionally, this new site needed to include custom forms, redirects to a scheduling software and ongoing updates from both staff and guests alike.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/04/crosswinds-web-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Water Bottle Design</title>
		<link>http://trefethenstudios.com/2010/02/water-bottle-design/</link>
		<comments>http://trefethenstudios.com/2010/02/water-bottle-design/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 22:43:06 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Custom Water Bottles]]></category>
		<category><![CDATA[Hammer Nutrition Water Bottles]]></category>
		<category><![CDATA[International Christian Cycling Water Bottles]]></category>
		<category><![CDATA[Specialized Custom Bottles]]></category>
		<category><![CDATA[Specialized Water Bottles]]></category>
		<category><![CDATA[Water Bottle Design]]></category>
		<category><![CDATA[Waterbottle Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2271</guid>
		<description><![CDATA[After designing their new logo and incorporating this new concept into their racing kits, it was a natural progression from form to function as we designed IC3's new water bottles.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/02/water-bottle-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>R4 Company &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/02/r4-company-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/02/r4-company-logo-design/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:56:00 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Contractor Logo Design]]></category>
		<category><![CDATA[East Bay Logo Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logo Design Process]]></category>
		<category><![CDATA[Mechanical Company Logo Design]]></category>
		<category><![CDATA[Pleasanton Logo Design]]></category>
		<category><![CDATA[R4 Company Logo]]></category>
		<category><![CDATA[Steps to Effective Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2193</guid>
		<description><![CDATA[Create a logo combining a legacy of quality service with modern innovation. That's the task R4 Company presented Trefethen Studios with.

The final design the customer selected combines modern typography with a strong graphic monogram, a symbolic connection with the tradition of excellence and professionalism that R4 Company delivers.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NCNCA BAR Jersey Design</title>
		<link>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/</link>
		<comments>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 16:30:22 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Ben Jacques-Maynes]]></category>
		<category><![CDATA[Bike Racing]]></category>
		<category><![CDATA[Bike Racing Clothes]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Chris Horner]]></category>
		<category><![CDATA[Christopher Phipps]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Cyling Clothing Design]]></category>
		<category><![CDATA[Dan Martin]]></category>
		<category><![CDATA[Fred Rodriguez (fast Freddy)]]></category>
		<category><![CDATA[Joel Robertson]]></category>
		<category><![CDATA[Larry Nolan]]></category>
		<category><![CDATA[Levi Leipheimer]]></category>
		<category><![CDATA[NCNCA]]></category>
		<category><![CDATA[Northern California Nevada Cycling Association]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1826</guid>
		<description><![CDATA[For the first time in seven years the Best All-round Rider (BAR) Leader's Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year's sole sponsor of the BAR series.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pinnacle Syrah &#8211; Wine Label Design</title>
		<link>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/</link>
		<comments>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:13:10 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Label Design]]></category>
		<category><![CDATA[Bay Area Wine Label Design]]></category>
		<category><![CDATA[Carl Canaparo]]></category>
		<category><![CDATA[ISU Insurance Services]]></category>
		<category><![CDATA[ISU Pinnacle Brokers]]></category>
		<category><![CDATA[Label Design]]></category>
		<category><![CDATA[Label Printing]]></category>
		<category><![CDATA[Sierra Vista Winery]]></category>
		<category><![CDATA[Trefethen Wine Label Design]]></category>
		<category><![CDATA[Wine Label Design]]></category>
		<category><![CDATA[Wine Label Wraparound]]></category>
		<category><![CDATA[Wrap around style wine label design]]></category>
		<category><![CDATA[Wrap-around wine label]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1324</guid>
		<description><![CDATA[Syrah a.k.a. Shiraz in Australia, is the noble red grape of the northern Rhone Valley. It is a dark-skinned grape grown throughout the world and used primarily to produce powerful red wines. Whether sold as Syrah or Shiraz, these wines enjoy great popularity in the marketplace. ISU Pinnacle Brokers of Walnut Creek, California (a commercial [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preparing Files for Print Ch2</title>
		<link>http://trefethenstudios.com/2010/01/preparing-files-for-print-ch2/</link>
		<comments>http://trefethenstudios.com/2010/01/preparing-files-for-print-ch2/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:30:08 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Embedding graphics]]></category>
		<category><![CDATA[Fonts in Placed Graphics]]></category>
		<category><![CDATA[How to outline fonts]]></category>
		<category><![CDATA[how to prepare files for print]]></category>
		<category><![CDATA[Lorraine Donegan]]></category>
		<category><![CDATA[Preparing Files for Print]]></category>
		<category><![CDATA[Prepress Tips]]></category>
		<category><![CDATA[Understanding Trimmed Edge]]></category>
		<category><![CDATA[Using find replace]]></category>
		<category><![CDATA[Using Image Bleed]]></category>
		<category><![CDATA[What Press Operators want]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2081</guid>
		<description><![CDATA[In this article we continue the discussion by Lorraine Donegan. Here she reviews the feedback from the print providers and prepress technicians she surveyed and goes into further detail about how designers should prepare their files prior to print.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/preparing-files-for-print-ch2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preparing Files for Print</title>
		<link>http://trefethenstudios.com/2009/12/preparing-files-for-print/</link>
		<comments>http://trefethenstudios.com/2009/12/preparing-files-for-print/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 22:15:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Embedding graphics]]></category>
		<category><![CDATA[Fonts in Placed Graphics]]></category>
		<category><![CDATA[How to outline fonts]]></category>
		<category><![CDATA[how to prepare files for print]]></category>
		<category><![CDATA[Lorraine Donegan]]></category>
		<category><![CDATA[Preparing Files for Print]]></category>
		<category><![CDATA[Prepress Tips]]></category>
		<category><![CDATA[Understanding Trimmed Edge]]></category>
		<category><![CDATA[Using find replace]]></category>
		<category><![CDATA[Using Image Bleed]]></category>
		<category><![CDATA[What Press Operators want]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1890</guid>
		<description><![CDATA[As technology in printing and publishing changes, the role and responsibility of the graphic designer also changes. Prepress and production have become part of the creative process, whether we like it or not. ]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/preparing-files-for-print/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jersey Design: IC3</title>
		<link>http://trefethenstudios.com/2009/12/jersey-design-ic3/</link>
		<comments>http://trefethenstudios.com/2009/12/jersey-design-ic3/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:46:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Compass Product Design]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Cycling Apparel]]></category>
		<category><![CDATA[Cycling Apparel Design]]></category>
		<category><![CDATA[Cycling Team Clothing Design]]></category>
		<category><![CDATA[Cycling Team Kit Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Theory]]></category>
		<category><![CDATA[Guardian Security Agency]]></category>
		<category><![CDATA[Hammer Nutrition Cycling]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Kit Design]]></category>
		<category><![CDATA[Livermore Cyclery]]></category>
		<category><![CDATA[ROL Wheels]]></category>
		<category><![CDATA[Trefethen Studios]]></category>
		<category><![CDATA[Unkar Systems]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1065</guid>
		<description><![CDATA[New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, "Fueled by Hammer Nutrition."]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/jersey-design-ic3/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Write an Artists&#8217; Statement</title>
		<link>http://trefethenstudios.com/2009/12/how-to-write-an-artists-statement/</link>
		<comments>http://trefethenstudios.com/2009/12/how-to-write-an-artists-statement/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 15:17:57 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Being Critical of Work]]></category>
		<category><![CDATA[Don Anton Artist Statement]]></category>
		<category><![CDATA[How to write an aritist statement]]></category>
		<category><![CDATA[John Trefethen Artist Statement]]></category>
		<category><![CDATA[Learning How to Write an Artist Statement]]></category>
		<category><![CDATA[Lewis deSoto Artist Statement]]></category>
		<category><![CDATA[Molly Gordon Artist Statement]]></category>
		<category><![CDATA[Writing your artist statement]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1907</guid>
		<description><![CDATA[Your artist&#8217;s statement is the basis by which your work is perceived by the viewing public. It is important that you understand the impact your words have upon these viewers and potential buyers. Ask yourself whether you want to be seen as a political artist, a craftsperson, a landscape photographer, a photojournalist, a portraitist, or [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/how-to-write-an-artists-statement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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