Project Briefs

The Studio by Club Sport

The Studio by Club Sport

This project brief describes the process Trefethen Studios undertook during the design of a promotional landing page for Leisure Sports’ new club The Studio. Topics Covered: tools of the trade, social media components, and client aspirations.

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IronData / Thirsty Bear Cycling Team Photography

IronData / Thirsty Bear Cycling Team Photography

Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We’re happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549

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HDR / Lombardi Sports Cycling Kit Design

HDR / Lombardi Sports Cycling Kit Design

The winter months in California bring long steady days of training, cold mornings and wet roads. Going with Capo clothing means ultimate comfort. Designing a cycling kit with 90 percent black limits the stains from muddy roads and absorbs more of the sun’s energy. Warmer happier cyclists is a good thing. They do tend to get a bit cranky with they’re unhappy.

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Team Photography

Team Photography

Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We’re happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549

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Tiger Lily Wine Label Design

Tiger Lily Wine Label Design

This project brief describes our process for designing the wine label for Tiger Lily Winery. It all started with understanding the client’s aspirations. From there we defined the status quo through research. We then spiral outwards, sketching and problem solving with the aim of brainstorming solutions that are unexpected.

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Pleasanton Cultural Arts Foundation (PCAF)

Pleasanton Cultural Arts Foundation (PCAF)

With the selling of each brick, Trefethen Studios created a database that included details regarding donors’ contact information, name, address and unique inscription. From this database, commemorative cards with custom photography were designed and distributed to each participating donor.

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Ophidian Bicycles

Ophidian Bicycles

Bike manufacture Ophidian Bicycles needed both product shots and in-use photographs to highlight their new line of off-road bicycles. To overcome the challenge of shooting into the sun, the title shot in this series consists of four photographs combined into one. By taking the highlights from one image, shadows from another, and the mid-tones from yet another, I was able to add a pinch of atmosphere, a little mood and dash of super style!

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Bay Area Bicycle Network – Logo Design

Bay Area Bicycle Network - Logo Design

Kris Spyrka, founder of BABN approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.

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CrossWinds – Web Design

CrossWinds - Web Design

The final site (NotWithoutYou.info) was to feature information about the new property, streaming photo albums from Flickr, streaming video albums from Vimeo, and a daily blog section featuring devotionals from members of the CrossWinds staff. Additionally, this new site needed to include custom forms, redirects to a scheduling software and ongoing updates from both staff and guests alike.

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Water Bottle Design

Water Bottle Design

After designing their new logo and incorporating this new concept into their racing kits, it was a natural progression from form to function as we designed IC3’s new water bottles.

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NCNCA BAR Jersey Design

NCNCA BAR Jersey Design

For the first time in seven years the Best All-round Rider (BAR) Leader’s Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year’s sole sponsor of the BAR series.

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Pinnacle Syrah – Wine Label Design

Pinnacle Syrah - Wine Label Design

Syrah a.k.a. Shiraz in Australia, is the noble red grape of the northern Rhone Valley. It is a dark-skinned grape grown throughout the world and used primarily to produce powerful red wines. Whether sold as Syrah or Shiraz, these wines enjoy great popularity in the marketplace. ISU Pinnacle Brokers of Walnut Creek, California (a commercial […]

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Jersey Design: IC3

Jersey Design: IC3

New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, “Fueled by Hammer Nutrition.”

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Returning Back to My Familiar: Punta Gorda, Belize

Returning Back to My Familiar: Punta Gorda, Belize

Punta Gorda, Belize: A Soclal Documentary by Trefethen Studios from John Trefethen on Vimeo. Returning from a trip with such epic proportions leaves the soul feeling a bit empty and without. Punta Gorda, Belize is a very small town in the southern-most district of Belize; the Teledo District. The town sits on the Bay of […]

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Riley Girl Coffee Co.

Riley Girl Coffee Co.

There is more to drinking coffee than just walking into a shop and asking for a cup of whatever the house blend is. The effort that it takes to grow and harvest coffee beans around the world deserves a little more respect from the average consumer, especially since the delicate taste you get has everything to do with faraway volcanic slopes and mountain ridges. In an effort to give credit where credit is due, to the coffee farmers of the world, each year Trefethen Studios offers their organic, fair trade, artisan roast coffee.

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Firehouse Arts Event – Burnin’ up the Floor

Firehouse Arts Event - Burnin' up the Floor

Step 1: Research | Define the status quo This step is reserved for generating new ideas. In order to start we begin by identifying our client’s aspirations. We then spiral outward, sketching and problem solving with the aim of brainstorming solutions that are unexpected. Researching iconic imagery associated with Big Band, Burn the Floor and […]

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CKMP Beer Ad for InStyle Magazine

CKMP Beer Ad for InStyle Magazine

Two Versions One Objective: Introduce an Hawaiian Brewery through an InStyle Magazine AD. Concept 1 – brief: AD 1 is based on the work of the Pin-ups artists Rolf Armstrong, his posters of the 1920s are quintessential Hawaii. His work features bold splashes of color, sexy pictures of women and iconic Hawaiian culture. By pulling […]

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Pleasanton Orthodontics – Dr. William Schlicher

Pleasanton Orthodontics - Dr. William Schlicher

Pleasanton Orthodontics, located in the heart of Pleasanton California, is dedicated to providing patients with outstanding individualized treatment in an updated, professional and comforting environment. Services: Trefethen Studios provides design, photography, and print services for Dr. William Schlicher and is looking forward to the continuation of our professional relationship.

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Livermore Cyclery

Livermore Cyclery

Livermore Cyclery is a pro-level bike shop with a great reputation in the Tri-Valley. The folder displayed above was created for distribution with the purchase of new bikes. Its detailed design highlighted information regarding various bike-centric activities featured at the cyclery. While maximizing every square inch of the press-sheet this brochure provided two inside pockets […]

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MPI Media Group

MPI Media Group

For more than 30 years, The MPI Media Group has been a leading producer, distributor and licensor of movies, home entertainment, historical footage and more. They remain one of the largest, most successful, and fiercely independent entertainment companies in today’s market. MPI’s wholly owned subsidiaries include MPI Home Entertainment, Dark Sky Films, Doküment Films and […]

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Coleman Chiropractic Logo Treatment

Coleman Chiropractic Logo Treatment

Coleman Chiropractic is a family-centered practice with a welcoming atmosphere. Their approach is gentle, friendly, honest and professional. Considering their caring approach to Chiropractic Care, we wanted to communicate their style with a new logo that would be the foundation for their new brand image. Services: Trefethen Studios provides design, and print services for Coleman […]

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ISU Insurance Services

ISU Insurance Services

The ISU Network is an organization with over 100 offices and 1,000 professional staff located from coast to coast. As a network of insurance professionals they write over $1 billion in premiums. Services: Trefethen Studios provides a complete brand management system with online ordering capabilities. This system allows members all over the country to access […]

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