<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Trefethen Studios &#187; Project Briefs</title>
	<atom:link href="http://trefethenstudios.com/category/project-briefs/feed/" rel="self" type="application/rss+xml" />
	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
	<lastBuildDate>Sat, 31 Jul 2010 04:29:49 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Ophidian Bicycles</title>
		<link>http://trefethenstudios.com/2010/05/ophidian-bicycles/</link>
		<comments>http://trefethenstudios.com/2010/05/ophidian-bicycles/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:30:46 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bicyle Photography]]></category>
		<category><![CDATA[Bike Photography]]></category>
		<category><![CDATA[HDR Photo]]></category>
		<category><![CDATA[Livermore Photographer]]></category>
		<category><![CDATA[Livermore Product Photography]]></category>
		<category><![CDATA[On-site photo shoot]]></category>
		<category><![CDATA[Ophidian Bicycles]]></category>
		<category><![CDATA[Ophidian Bike]]></category>
		<category><![CDATA[Pleasanton Photographer]]></category>
		<category><![CDATA[Pleasanton Product Photography]]></category>
		<category><![CDATA[Product Photography]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1618</guid>
		<description><![CDATA[Bike manufacture Ophidian Bicycles needed both product shots and in-use photographs to highlight their new line of off-road bicycles. To overcome the challenge of shooting into the sun, the title shot in this series consists of four photographs combined into one. By taking the highlights from one image, shadows from another, and the mid-tones from yet another, I was able to add a pinch of atmosphere, a little mood and dash of super style!]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/05/ophidian-bicycles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logo Design: The Alloy Group</title>
		<link>http://trefethenstudios.com/2010/05/logo-design-the-alloy-group/</link>
		<comments>http://trefethenstudios.com/2010/05/logo-design-the-alloy-group/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:50:23 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Athletic Club Logo]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Corporate Logo Design]]></category>
		<category><![CDATA[Design Firm]]></category>
		<category><![CDATA[Fitness Logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logo Design Inspiration]]></category>
		<category><![CDATA[Logo Design Process]]></category>
		<category><![CDATA[TAG Logo]]></category>
		<category><![CDATA[The Alloy Group]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2352</guid>
		<description><![CDATA[The Alloy Group contacted Trefethen Studios for the design and branding of it&#8217;s new company. Focused on the Executive Experience, The Alloy Group aims to provide luxury in the field of lifestyle fitness. The logo was to communicate a rich, bold and easily recognizable presence that would extend across all of the company&#8217;s brand materials. [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/05/logo-design-the-alloy-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bay Area Bicycle Network &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 17:37:03 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Bicycle Network]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Cycling Logos]]></category>
		<category><![CDATA[Livermore Logo Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pleasanton Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2133</guid>
		<description><![CDATA[Kris Spyrka, founder of BABN  approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CrossWinds &#8211; Web Design</title>
		<link>http://trefethenstudios.com/2010/04/crosswinds-web-design/</link>
		<comments>http://trefethenstudios.com/2010/04/crosswinds-web-design/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:51:13 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[CrossWinds Church]]></category>
		<category><![CDATA[NotWithoutYou Web Design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Design Pleasanton]]></category>
		<category><![CDATA[Wordpress Web Designer]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2292</guid>
		<description><![CDATA[The final site (NotWithoutYou.info) was to feature information about the new property, streaming photo albums from Flickr, streaming video albums from Vimeo, and a daily blog section featuring devotionals from members of the CrossWinds staff. Additionally, this new site needed to include custom forms, redirects to a scheduling software and ongoing updates from both staff and guests alike.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/04/crosswinds-web-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Water Bottle Design</title>
		<link>http://trefethenstudios.com/2010/02/water-bottle-design/</link>
		<comments>http://trefethenstudios.com/2010/02/water-bottle-design/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 22:43:06 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Custom Water Bottles]]></category>
		<category><![CDATA[Hammer Nutrition Water Bottles]]></category>
		<category><![CDATA[International Christian Cycling Water Bottles]]></category>
		<category><![CDATA[Specialized Custom Bottles]]></category>
		<category><![CDATA[Specialized Water Bottles]]></category>
		<category><![CDATA[Water Bottle Design]]></category>
		<category><![CDATA[Waterbottle Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2271</guid>
		<description><![CDATA[After designing their new logo and incorporating this new concept into their racing kits, it was a natural progression from form to function as we designed IC3's new water bottles.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/02/water-bottle-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>R4 Company &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/02/r4-company-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/02/r4-company-logo-design/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:56:00 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Contractor Logo Design]]></category>
		<category><![CDATA[East Bay Logo Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logo Design Process]]></category>
		<category><![CDATA[Mechanical Company Logo Design]]></category>
		<category><![CDATA[Pleasanton Logo Design]]></category>
		<category><![CDATA[R4 Company Logo]]></category>
		<category><![CDATA[Steps to Effective Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2193</guid>
		<description><![CDATA[Create a logo combining a legacy of quality service with modern innovation. That's the task R4 Company presented Trefethen Studios with.

The final design the customer selected combines modern typography with a strong graphic monogram, a symbolic connection with the tradition of excellence and professionalism that R4 Company delivers.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/02/r4-company-logo-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NCNCA BAR Jersey Design</title>
		<link>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/</link>
		<comments>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 16:30:22 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Ben Jacques-Maynes]]></category>
		<category><![CDATA[Bike Racing]]></category>
		<category><![CDATA[Bike Racing Clothes]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Chris Horner]]></category>
		<category><![CDATA[Christopher Phipps]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Cyling Clothing Design]]></category>
		<category><![CDATA[Dan Martin]]></category>
		<category><![CDATA[Fred Rodriguez (fast Freddy)]]></category>
		<category><![CDATA[Joel Robertson]]></category>
		<category><![CDATA[Larry Nolan]]></category>
		<category><![CDATA[Levi Leipheimer]]></category>
		<category><![CDATA[NCNCA]]></category>
		<category><![CDATA[Northern California Nevada Cycling Association]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1826</guid>
		<description><![CDATA[For the first time in seven years the Best All-round Rider (BAR) Leader's Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year's sole sponsor of the BAR series.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pinnacle Syrah &#8211; Wine Label Design</title>
		<link>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/</link>
		<comments>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:13:10 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Label Design]]></category>
		<category><![CDATA[Bay Area Wine Label Design]]></category>
		<category><![CDATA[Carl Canaparo]]></category>
		<category><![CDATA[ISU Insurance Services]]></category>
		<category><![CDATA[ISU Pinnacle Brokers]]></category>
		<category><![CDATA[Label Design]]></category>
		<category><![CDATA[Label Printing]]></category>
		<category><![CDATA[Sierra Vista Winery]]></category>
		<category><![CDATA[Trefethen Wine Label Design]]></category>
		<category><![CDATA[Wine Label Design]]></category>
		<category><![CDATA[Wine Label Wraparound]]></category>
		<category><![CDATA[Wrap around style wine label design]]></category>
		<category><![CDATA[Wrap-around wine label]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1324</guid>
		<description><![CDATA[Syrah a.k.a. Shiraz in Australia, is the noble red grape of the northern Rhone Valley. It is a dark-skinned grape grown throughout the world and used primarily to produce powerful red wines. Whether sold as Syrah or Shiraz, these wines enjoy great popularity in the marketplace. ISU Pinnacle Brokers of Walnut Creek, California (a commercial [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jersey Design: IC3</title>
		<link>http://trefethenstudios.com/2009/12/jersey-design-ic3/</link>
		<comments>http://trefethenstudios.com/2009/12/jersey-design-ic3/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:46:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Compass Product Design]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Cycling Apparel]]></category>
		<category><![CDATA[Cycling Apparel Design]]></category>
		<category><![CDATA[Cycling Team Clothing Design]]></category>
		<category><![CDATA[Cycling Team Kit Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Theory]]></category>
		<category><![CDATA[Guardian Security Agency]]></category>
		<category><![CDATA[Hammer Nutrition Cycling]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Kit Design]]></category>
		<category><![CDATA[Livermore Cyclery]]></category>
		<category><![CDATA[ROL Wheels]]></category>
		<category><![CDATA[Trefethen Studios]]></category>
		<category><![CDATA[Unkar Systems]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1065</guid>
		<description><![CDATA[New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, "Fueled by Hammer Nutrition."]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/jersey-design-ic3/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Returning Back to My Familiar: Punta Gorda, Belize</title>
		<link>http://trefethenstudios.com/2009/12/belize/</link>
		<comments>http://trefethenstudios.com/2009/12/belize/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 01:39:50 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Belize]]></category>
		<category><![CDATA[Belize Dentistry]]></category>
		<category><![CDATA[Belize Photography]]></category>
		<category><![CDATA[Photo Journalism]]></category>
		<category><![CDATA[Photographic Education]]></category>
		<category><![CDATA[Pleasanton Event Photographer]]></category>
		<category><![CDATA[Pleasanton Event Photography]]></category>
		<category><![CDATA[Pleasanton Photographer]]></category>
		<category><![CDATA[Punta Gorda]]></category>
		<category><![CDATA[Punta Gorda Photography]]></category>
		<category><![CDATA[Social Documentary]]></category>
		<category><![CDATA[Social Landscape]]></category>
		<category><![CDATA[Valley Bible Church]]></category>
		<category><![CDATA[VBC]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1925</guid>
		<description><![CDATA[Punta Gorda, Belize: A Soclal Documentary by Trefethen Studios from John Trefethen on Vimeo. Returning from a trip with such epic proportions leaves the soul feeling a bit empty and without. Punta Gorda, Belize is a very small town in the southern-most district of Belize; the Teledo District. The town sits on the Bay of [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/belize/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
