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	<title>Trefethen Studios &#187; Project Briefs</title>
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	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
	<lastBuildDate>Fri, 30 Dec 2011 18:07:11 +0000</lastBuildDate>
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		<title>The Studio by Club Sport</title>
		<link>http://trefethenstudios.com/2011/04/the-studio-by-club-sport/</link>
		<comments>http://trefethenstudios.com/2011/04/the-studio-by-club-sport/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 15:10:06 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[24 Hour Fitness]]></category>
		<category><![CDATA[Club Sport]]></category>
		<category><![CDATA[Club Sport Web Page Design]]></category>
		<category><![CDATA[Crossfit Web Page Design]]></category>
		<category><![CDATA[Social Media with Fitness]]></category>
		<category><![CDATA[The Studio Life]]></category>
		<category><![CDATA[The Studio Life Web Page Design]]></category>
		<category><![CDATA[The Studio Way]]></category>
		<category><![CDATA[Using Social Media for Business]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2554</guid>
		<description><![CDATA[This project brief describes the process Trefethen Studios undertook during the design of a promotional landing page for Leisure Sports' new club The Studio. Topics Covered: tools of the trade, social media components, and client aspirations.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IronData / Thirsty Bear Cycling Team Photography</title>
		<link>http://trefethenstudios.com/2011/02/irondata-thirsty-bear-cycling-team-photography/</link>
		<comments>http://trefethenstudios.com/2011/02/irondata-thirsty-bear-cycling-team-photography/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 16:18:16 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Cycling Poraits]]></category>
		<category><![CDATA[Cycling Team Photography]]></category>
		<category><![CDATA[IronData Cycling Team]]></category>
		<category><![CDATA[NCNCA Cycling Portraits]]></category>
		<category><![CDATA[NCNCA Team Photography]]></category>
		<category><![CDATA[Portrait Photography]]></category>
		<category><![CDATA[Thirsty Bear Cycling Team]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2633</guid>
		<description><![CDATA[Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We're happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HDR / Lombardi Sports Cycling Kit Design</title>
		<link>http://trefethenstudios.com/2010/11/hdr-lombardi-sports-cycling-kit-design/</link>
		<comments>http://trefethenstudios.com/2010/11/hdr-lombardi-sports-cycling-kit-design/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 22:49:47 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Cycling Jersey Design]]></category>
		<category><![CDATA[Cycling Kit Design]]></category>
		<category><![CDATA[HDR Cycling]]></category>
		<category><![CDATA[Lombardi Sport Cycling Team]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2577</guid>
		<description><![CDATA[The winter months in California bring long steady days of training, cold mornings and wet roads. Going with Capo clothing means ultimate comfort. Designing a cycling kit with 90 percent black limits the stains from muddy roads and absorbs more of the sun's energy. Warmer happier cyclists is a good thing. They do tend to get a bit cranky with they're unhappy.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/11/hdr-lombardi-sports-cycling-kit-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Team Photography</title>
		<link>http://trefethenstudios.com/2010/11/team-photography/</link>
		<comments>http://trefethenstudios.com/2010/11/team-photography/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 19:34:42 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area]]></category>
		<category><![CDATA[Cycling Photography for Teams]]></category>
		<category><![CDATA[Cycling Team Photographer]]></category>
		<category><![CDATA[Pleasanton]]></category>
		<category><![CDATA[Portrait Photography]]></category>
		<category><![CDATA[Team Photography]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2605</guid>
		<description><![CDATA[Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We're happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/11/team-photography/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tiger Lily Wine Label Design</title>
		<link>http://trefethenstudios.com/2010/11/tiger-lily-wine-label-design/</link>
		<comments>http://trefethenstudios.com/2010/11/tiger-lily-wine-label-design/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 22:18:00 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[History of Tiger Lily]]></category>
		<category><![CDATA[Pleasant Valley Wines]]></category>
		<category><![CDATA[Steps to Design a Wine Label]]></category>
		<category><![CDATA[TIger Lily Wine Label Design]]></category>
		<category><![CDATA[Trefethen Wine Label Design]]></category>
		<category><![CDATA[Wine Label Design]]></category>
		<category><![CDATA[Wine Label Design Process]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1260</guid>
		<description><![CDATA[This project brief describes our process for designing the wine label for Tiger Lily Winery. It all started with understanding the client's aspirations. From there we defined the status quo through research. We then spiral outwards, sketching and problem solving with the aim of brainstorming solutions that are unexpected.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pleasanton Cultural Arts Foundation (PCAF)</title>
		<link>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/</link>
		<comments>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 13:44:15 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[PCAF]]></category>
		<category><![CDATA[Pleasanton Arts]]></category>
		<category><![CDATA[Pleasanton Cultural Arts Foundation]]></category>
		<category><![CDATA[Pleasanton Firehouse Arts Center]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://test.trefethenstudios.com/?p=430</guid>
		<description><![CDATA[With the selling of each brick, Trefethen Studios created a database that included details regarding donors' contact information, name, address and unique inscription. From this database, commemorative cards with custom photography were designed and distributed to each participating donor.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ophidian Bicycles</title>
		<link>http://trefethenstudios.com/2010/05/ophidian-bicycles/</link>
		<comments>http://trefethenstudios.com/2010/05/ophidian-bicycles/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:30:46 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bicyle Photography]]></category>
		<category><![CDATA[Bike Photography]]></category>
		<category><![CDATA[HDR Photo]]></category>
		<category><![CDATA[Livermore Photographer]]></category>
		<category><![CDATA[Livermore Product Photography]]></category>
		<category><![CDATA[On-site photo shoot]]></category>
		<category><![CDATA[Ophidian Bicycles]]></category>
		<category><![CDATA[Ophidian Bike]]></category>
		<category><![CDATA[Pleasanton Photographer]]></category>
		<category><![CDATA[Pleasanton Product Photography]]></category>
		<category><![CDATA[Product Photography]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1618</guid>
		<description><![CDATA[Bike manufacture Ophidian Bicycles needed both product shots and in-use photographs to highlight their new line of off-road bicycles. To overcome the challenge of shooting into the sun, the title shot in this series consists of four photographs combined into one. By taking the highlights from one image, shadows from another, and the mid-tones from yet another, I was able to add a pinch of atmosphere, a little mood and dash of super style!]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/05/ophidian-bicycles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logo Design: The Alloy Group</title>
		<link>http://trefethenstudios.com/2010/05/logo-design-the-alloy-group/</link>
		<comments>http://trefethenstudios.com/2010/05/logo-design-the-alloy-group/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:50:23 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Athletic Club Logo]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Corporate Logo Design]]></category>
		<category><![CDATA[Design Firm]]></category>
		<category><![CDATA[Fitness Logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logo Design Inspiration]]></category>
		<category><![CDATA[Logo Design Process]]></category>
		<category><![CDATA[TAG Logo]]></category>
		<category><![CDATA[The Alloy Group]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2352</guid>
		<description><![CDATA[The Alloy Group contacted Trefethen Studios for the design and branding of it&#8217;s new company. Focused on the Executive Experience, The Alloy Group aims to provide luxury in the field of lifestyle fitness. The logo was to communicate a rich, bold and easily recognizable presence that would extend across all of the company&#8217;s brand materials. [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/05/logo-design-the-alloy-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bay Area Bicycle Network &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 17:37:03 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Bicycle Network]]></category>
		<category><![CDATA[Bay Area Logo Design]]></category>
		<category><![CDATA[Cycling Logos]]></category>
		<category><![CDATA[Livermore Logo Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pleasanton Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2133</guid>
		<description><![CDATA[Kris Spyrka, founder of BABN  approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/04/bay-area-bicycle-network-logo-design/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CrossWinds &#8211; Web Design</title>
		<link>http://trefethenstudios.com/2010/04/crosswinds-web-design/</link>
		<comments>http://trefethenstudios.com/2010/04/crosswinds-web-design/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:51:13 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[CrossWinds Church]]></category>
		<category><![CDATA[NotWithoutYou Web Design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Design Pleasanton]]></category>
		<category><![CDATA[Wordpress Web Designer]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2292</guid>
		<description><![CDATA[The final site (NotWithoutYou.info) was to feature information about the new property, streaming photo albums from Flickr, streaming video albums from Vimeo, and a daily blog section featuring devotionals from members of the CrossWinds staff. Additionally, this new site needed to include custom forms, redirects to a scheduling software and ongoing updates from both staff and guests alike.]]></description>
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		<slash:comments>1</slash:comments>
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