
In this article, I will shed some light on some useful ways to read and understand the histogram attached to all of the images you make. This lesson will describe how to effectively read a histogram as well as provide several examples of how to solve difficult exposure situations.
Feb 11, 2010 | Categories: On Photography, Tutorials | Tags: Correcting for bad exposures, Difficult exposure solutions, Histogram Examples, Histogram Images, Read the Histogram, Understanding the Histogram, What is a Histogram | Leave A Comment »
In this article we continue the discussion by Lorraine Donegan. Here she reviews the feedback from the print providers and prepress technicians she surveyed and goes into further detail about how designers should prepare their files prior to print.
Jan 05, 2010 | Categories: On Design, Tutorials | Tags: Embedding graphics, Fonts in Placed Graphics, How to outline fonts, how to prepare files for print, Lorraine Donegan, Preparing Files for Print, Prepress Tips, Understanding Trimmed Edge, Using find replace, Using Image Bleed, What Press Operators want | Leave A Comment »
As technology in printing and publishing changes, the role and responsibility of the graphic designer also changes. Prepress and production have become part of the creative process, whether we like it or not.
Dec 21, 2009 | Categories: On Design, Tutorials | Tags: Embedding graphics, Fonts in Placed Graphics, How to outline fonts, how to prepare files for print, Lorraine Donegan, Preparing Files for Print, Prepress Tips, Understanding Trimmed Edge, Using find replace, Using Image Bleed, What Press Operators want | 2 Comments »

Your artist’s statement is the basis by which your work is perceived by the viewing public. It is important that you understand the impact your words have upon these viewers and potential buyers.
Ask yourself whether you want to be seen as a political artist, a craftsperson, a landscape photographer, a photojournalist, a portraitist, or even [...]
Dec 02, 2009 | Categories: On Design, On Photography, Projects, Tutorials | Tags: Being Critical of Work, Don Anton Artist Statement, How to write an aritist statement, John Trefethen Artist Statement, Learning How to Write an Artist Statement, Lewis deSoto Artist Statement, Molly Gordon Artist Statement, Writing your artist statement | Leave A Comment »

In this quick video you will learn best practices for saving files for the web and other mobile devices using Adobe’s Save for Web & Devices dialog.
~ John Trefethen
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Oct 13, 2009 | Categories: Tutorials | Tags: Adobe Photoshop, How to Save JPEG files, JPEG Compression, JPEG FIle Size, Photoshop Tutorial, Reducing JPEG Files Properly, Saving files for Web, Trefethen Studios Tutorial, Web Design Pleasanton, What is JPEG Compression | 1 Comment »

Pictorialism, a movement best known for the work of Robert Demachy, Alfred Stieglitz, George Seeley, Julia Margaret Cameron, Frank Sutcliffe, Gertrude Käsebier, Peter Henry Emerson, and Ken Rosenthal focused their gaze but not their cameras at the natural landscapes of their time.
While most photographers were capturing the realism their tool so naturally recorded, the Pictorialists [...]
Sep 23, 2009 | Categories: Tutorials | Tags: Alfred Stieglitz, and Ken Rosenthal, Frank Sutcliffe, George Seeley, Gertrude Käsebier, John Trefethen, Julia Margaret Cameron, Peter Henry Emerson, photo painting, Photography, Photoshop, Photoshop Tutorial, Pictorialism, Pictorialist, Robert Demachy | 2 Comments »

The capture of light, translated onto a picture plane as line, shape and form presented in a two-dimensional object, is the photograph, or the denotation of reality. What the viewer feels, understands, or reads into the picture is the connotative meaning.
Aug 14, 2009 | Categories: Tutorials | Tags: Connotation vs. Denotation, Jacques Lartigue, John Trefethen, Lewis Hine, Photographic Education, photographic meaning, Photography, Text & Image, Three Boys By Lewis Hine, Trefethen Studios | Leave A Comment »