<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Trefethen Studios</title>
	<atom:link href="http://trefethenstudios.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
	<lastBuildDate>Fri, 26 Feb 2010 15:46:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>R4 Company &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/02/r4-company-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/02/r4-company-logo-design/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:56:00 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Contractor Logo Design]]></category>
		<category><![CDATA[East Bay Logo Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logo Design Process]]></category>
		<category><![CDATA[Mechanical Company Logo Design]]></category>
		<category><![CDATA[R4 Company Logo]]></category>
		<category><![CDATA[Steps to Effective Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2193</guid>
		<description><![CDATA[Create a logo combining a legacy of quality service with modern innovation. That's the task R4 Company presented Trefethen Studios with.

The final design the customer selected combines modern typography with a strong graphic monogram, a symbolic connection with the tradition of excellence and professionalism that R4 Company delivers.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/02/r4-company-logo-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Understanding the Histogram</title>
		<link>http://trefethenstudios.com/2010/02/understanding-the-histogram/</link>
		<comments>http://trefethenstudios.com/2010/02/understanding-the-histogram/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:57:44 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Correcting for bad exposures]]></category>
		<category><![CDATA[Difficult exposure solutions]]></category>
		<category><![CDATA[Histogram Examples]]></category>
		<category><![CDATA[Histogram Images]]></category>
		<category><![CDATA[Read the Histogram]]></category>
		<category><![CDATA[Understanding the Histogram]]></category>
		<category><![CDATA[What is a Histogram]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2218</guid>
		<description><![CDATA[In this article, I will shed some light on some useful ways to read and understand the histogram attached to all of the images you make. This lesson will describe how to effectively read a histogram as well as provide several examples of how to solve difficult exposure situations.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/02/understanding-the-histogram/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Size Matter?</title>
		<link>http://trefethenstudios.com/2010/01/does-size-matter/</link>
		<comments>http://trefethenstudios.com/2010/01/does-size-matter/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 15:03:32 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Andres Gursky]]></category>
		<category><![CDATA[Connotation vs. Denotation]]></category>
		<category><![CDATA[Photographic Education]]></category>
		<category><![CDATA[Relationship of Scale in Photography]]></category>
		<category><![CDATA[Size in Photography]]></category>
		<category><![CDATA[Technique vs. Content]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2033</guid>
		<description><![CDATA[The size of the work should be driven by the content rather than the market. Right? The fact is, in the art industry where selling work and getting gallery representation drives many artists' working methods, working either very large or very small seems to be the shtick. It would seem there is no in between.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/does-size-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Water Bottle Design</title>
		<link>http://trefethenstudios.com/2010/01/water-bottle-design/</link>
		<comments>http://trefethenstudios.com/2010/01/water-bottle-design/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:43:06 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Custom Water Bottles]]></category>
		<category><![CDATA[Hammer Nutrition Water Bottles]]></category>
		<category><![CDATA[International Christian Cycling Water Bottles]]></category>
		<category><![CDATA[Specialized Custom Bottles]]></category>
		<category><![CDATA[Specialized Water Bottles]]></category>
		<category><![CDATA[Water Bottle Design]]></category>
		<category><![CDATA[Waterbottle Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2271</guid>
		<description><![CDATA[After designing their new logo and incorporating this new concept into their racing kits, it was a natural progression from form to function as we designed IC3's new water bottles.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/water-bottle-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NCNCA BAR Jersey Design</title>
		<link>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/</link>
		<comments>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 16:30:22 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Ben Jacques-Maynes]]></category>
		<category><![CDATA[Bike Racing]]></category>
		<category><![CDATA[Bike Racing Clothes]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Chris Horner]]></category>
		<category><![CDATA[Christopher Phipps]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Cyling Clothing Design]]></category>
		<category><![CDATA[Dan Martin]]></category>
		<category><![CDATA[Fred Rodriguez (fast Freddy)]]></category>
		<category><![CDATA[Joel Robertson]]></category>
		<category><![CDATA[Larry Nolan]]></category>
		<category><![CDATA[Levi Leipheimer]]></category>
		<category><![CDATA[NCNCA]]></category>
		<category><![CDATA[Northern California Nevada Cycling Association]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1826</guid>
		<description><![CDATA[For the first time in seven years the Best All-round Rider (BAR) Leader's Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year's sole sponsor of the BAR series.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/ncnca-bar-jersey-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bay Area Bicycle Network &#8211; Logo Design</title>
		<link>http://trefethenstudios.com/2010/01/bay-area-bicycle-network-logo-design/</link>
		<comments>http://trefethenstudios.com/2010/01/bay-area-bicycle-network-logo-design/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 17:37:03 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area Bicycle Network]]></category>
		<category><![CDATA[Cycling Logos]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pleasanton Logo Design]]></category>
		<category><![CDATA[Trefethen Studios Logo Design]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2133</guid>
		<description><![CDATA[Kris Spyrka, founder of BABN  approached Trefethen Studios to design their logo. Although he had a rough idea of the graphic elements he wanted to include in the brand, he asked us to help him visualize a logo that would be engaging, energetic and distinctive.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/bay-area-bicycle-network-logo-design/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pinnacle Syrah &#8211; Wine Label Design</title>
		<link>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/</link>
		<comments>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:13:10 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Carl Canaparo]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[ISU Insurance Services]]></category>
		<category><![CDATA[ISU Pinnacle]]></category>
		<category><![CDATA[ISU Pinnacle Brokers]]></category>
		<category><![CDATA[Label Design]]></category>
		<category><![CDATA[Label Printing]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Sierra Vista Winery]]></category>
		<category><![CDATA[Syrah]]></category>
		<category><![CDATA[Wine Label Design]]></category>
		<category><![CDATA[Wine Label Wraparound]]></category>
		<category><![CDATA[Wrap around style wine label design]]></category>
		<category><![CDATA[Wrap-around wine label]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1324</guid>
		<description><![CDATA[Syrah a.k.a. Shiraz in Australia, is the noble red grape of the northern Rhone Valley. It is a dark-skinned grape grown throughout the world and used primarily to produce powerful red wines. Whether sold as Syrah or Shiraz, these wines enjoy great popularity in the marketplace.
Pinnacle Brokers of Walnut Creek, California (a commercial insurance broker) [...]]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/pinnacle-syrah-wine-label-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preparing Files for Print Ch2</title>
		<link>http://trefethenstudios.com/2010/01/preparing-files-for-print-ch2/</link>
		<comments>http://trefethenstudios.com/2010/01/preparing-files-for-print-ch2/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:30:08 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Embedding graphics]]></category>
		<category><![CDATA[Fonts in Placed Graphics]]></category>
		<category><![CDATA[How to outline fonts]]></category>
		<category><![CDATA[how to prepare files for print]]></category>
		<category><![CDATA[Lorraine Donegan]]></category>
		<category><![CDATA[Preparing Files for Print]]></category>
		<category><![CDATA[Prepress Tips]]></category>
		<category><![CDATA[Understanding Trimmed Edge]]></category>
		<category><![CDATA[Using find replace]]></category>
		<category><![CDATA[Using Image Bleed]]></category>
		<category><![CDATA[What Press Operators want]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2081</guid>
		<description><![CDATA[In this article we continue the discussion by Lorraine Donegan. Here she reviews the feedback from the print providers and prepress technicians she surveyed and goes into further detail about how designers should prepare their files prior to print.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/01/preparing-files-for-print-ch2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preparing Files for Print</title>
		<link>http://trefethenstudios.com/2009/12/preparing-files-for-print/</link>
		<comments>http://trefethenstudios.com/2009/12/preparing-files-for-print/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 22:15:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Embedding graphics]]></category>
		<category><![CDATA[Fonts in Placed Graphics]]></category>
		<category><![CDATA[How to outline fonts]]></category>
		<category><![CDATA[how to prepare files for print]]></category>
		<category><![CDATA[Lorraine Donegan]]></category>
		<category><![CDATA[Preparing Files for Print]]></category>
		<category><![CDATA[Prepress Tips]]></category>
		<category><![CDATA[Understanding Trimmed Edge]]></category>
		<category><![CDATA[Using find replace]]></category>
		<category><![CDATA[Using Image Bleed]]></category>
		<category><![CDATA[What Press Operators want]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1890</guid>
		<description><![CDATA[As technology in printing and publishing changes, the role and responsibility of the graphic designer also changes. Prepress and production have become part of the creative process, whether we like it or not. ]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/preparing-files-for-print/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jersey Design: IC3</title>
		<link>http://trefethenstudios.com/2009/12/jersey-design-ic3/</link>
		<comments>http://trefethenstudios.com/2009/12/jersey-design-ic3/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:46:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Compass Product Design]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Cycling Apparel]]></category>
		<category><![CDATA[Cycling Apparel Design]]></category>
		<category><![CDATA[Cycling Team Clothing Design]]></category>
		<category><![CDATA[Cycling Team Kit Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Theory]]></category>
		<category><![CDATA[Guardian Security Agency]]></category>
		<category><![CDATA[Hammer Nutrition Cycling]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Kit Design]]></category>
		<category><![CDATA[Livermore Cyclery]]></category>
		<category><![CDATA[ROL Wheels]]></category>
		<category><![CDATA[Trefethen Studios]]></category>
		<category><![CDATA[Unkar Systems]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1065</guid>
		<description><![CDATA[New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, "Fueled by Hammer Nutrition."]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2009/12/jersey-design-ic3/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
