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	<title>Trefethen Studios</title>
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	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
	<lastBuildDate>Fri, 30 Dec 2011 18:07:11 +0000</lastBuildDate>
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		<title>&#8220;New School&#8221; vs &#8220;Old School&#8221; Journalism</title>
		<link>http://trefethenstudios.com/2011/05/new-school-vs-old-school-journalism/</link>
		<comments>http://trefethenstudios.com/2011/05/new-school-vs-old-school-journalism/#comments</comments>
		<pubDate>Mon, 30 May 2011 14:43:42 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram Real-Time]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://test.trefethenstudios.com/?p=32</guid>
		<description><![CDATA[The immediate viral marketing of the blog, YouTube, Myspace, Facebook, Flickr, Wikipedia and other such platforms of online social interaction are sweeping the media space by storm. This relatively new form of information goes beyond the news and enters into the social network at the local level. It is at this level that news takes [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Studio by Club Sport</title>
		<link>http://trefethenstudios.com/2011/04/the-studio-by-club-sport/</link>
		<comments>http://trefethenstudios.com/2011/04/the-studio-by-club-sport/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 15:10:06 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[24 Hour Fitness]]></category>
		<category><![CDATA[Club Sport]]></category>
		<category><![CDATA[Club Sport Web Page Design]]></category>
		<category><![CDATA[Crossfit Web Page Design]]></category>
		<category><![CDATA[Social Media with Fitness]]></category>
		<category><![CDATA[The Studio Life]]></category>
		<category><![CDATA[The Studio Life Web Page Design]]></category>
		<category><![CDATA[The Studio Way]]></category>
		<category><![CDATA[Using Social Media for Business]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2554</guid>
		<description><![CDATA[This project brief describes the process Trefethen Studios undertook during the design of a promotional landing page for Leisure Sports' new club The Studio. Topics Covered: tools of the trade, social media components, and client aspirations.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Rule of Thirds as Portrayed in Chalk</title>
		<link>http://trefethenstudios.com/2011/02/the-rule-of-thirds-as-portrayed-in-chalk/</link>
		<comments>http://trefethenstudios.com/2011/02/the-rule-of-thirds-as-portrayed-in-chalk/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 19:58:57 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[About Composition]]></category>
		<category><![CDATA[Photography Guidelines]]></category>
		<category><![CDATA[Rule of Thirds]]></category>
		<category><![CDATA[To Better Photographys]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2649</guid>
		<description><![CDATA[The rule of thirds is a handy guide to not only encourage you to move subjects out of the center, but also to do so in a way that has a strong sense of design.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>IronData / Thirsty Bear Cycling Team Photography</title>
		<link>http://trefethenstudios.com/2011/02/irondata-thirsty-bear-cycling-team-photography/</link>
		<comments>http://trefethenstudios.com/2011/02/irondata-thirsty-bear-cycling-team-photography/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 16:18:16 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Cycling Poraits]]></category>
		<category><![CDATA[Cycling Team Photography]]></category>
		<category><![CDATA[IronData Cycling Team]]></category>
		<category><![CDATA[NCNCA Cycling Portraits]]></category>
		<category><![CDATA[NCNCA Team Photography]]></category>
		<category><![CDATA[Portrait Photography]]></category>
		<category><![CDATA[Thirsty Bear Cycling Team]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2633</guid>
		<description><![CDATA[Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We're happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>About Lens Choice</title>
		<link>http://trefethenstudios.com/2011/02/about-lens-choice/</link>
		<comments>http://trefethenstudios.com/2011/02/about-lens-choice/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 16:49:03 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Buying a Lens]]></category>
		<category><![CDATA[Canon 16-35mm 2.8 L Series]]></category>
		<category><![CDATA[Focal Length Multiplier]]></category>
		<category><![CDATA[What Lens Should I buy?]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2623</guid>
		<description><![CDATA[My most common lens of choice is a a Canon 16-35mm 2.8 L series. This lens is remarkably sharp across all aperture settings and provides me with a great deal of flexibility when shooting wide and up close. Mounted to the front of a camera with a 1.6 multiplication factor, At it&#8217;s longest setting 35mm [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HDR / Lombardi Sports Cycling Kit Design</title>
		<link>http://trefethenstudios.com/2010/11/hdr-lombardi-sports-cycling-kit-design/</link>
		<comments>http://trefethenstudios.com/2010/11/hdr-lombardi-sports-cycling-kit-design/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 22:49:47 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Cycling Jersey Design]]></category>
		<category><![CDATA[Cycling Kit Design]]></category>
		<category><![CDATA[HDR Cycling]]></category>
		<category><![CDATA[Lombardi Sport Cycling Team]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2577</guid>
		<description><![CDATA[The winter months in California bring long steady days of training, cold mornings and wet roads. Going with Capo clothing means ultimate comfort. Designing a cycling kit with 90 percent black limits the stains from muddy roads and absorbs more of the sun's energy. Warmer happier cyclists is a good thing. They do tend to get a bit cranky with they're unhappy.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/11/hdr-lombardi-sports-cycling-kit-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Team Photography</title>
		<link>http://trefethenstudios.com/2010/11/team-photography/</link>
		<comments>http://trefethenstudios.com/2010/11/team-photography/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 19:34:42 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bay Area]]></category>
		<category><![CDATA[Cycling Photography for Teams]]></category>
		<category><![CDATA[Cycling Team Photographer]]></category>
		<category><![CDATA[Pleasanton]]></category>
		<category><![CDATA[Portrait Photography]]></category>
		<category><![CDATA[Team Photography]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2605</guid>
		<description><![CDATA[Having excellent quality photographs of your team helps with marketing, brand awareness, and sponsorship proposals. We're happy to provide custom photography at the location of your choice. For more information just drop us an email or give us a call: 925.918.0549]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/11/team-photography/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tiger Lily Wine Label Design</title>
		<link>http://trefethenstudios.com/2010/11/tiger-lily-wine-label-design/</link>
		<comments>http://trefethenstudios.com/2010/11/tiger-lily-wine-label-design/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 22:18:00 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[History of Tiger Lily]]></category>
		<category><![CDATA[Pleasant Valley Wines]]></category>
		<category><![CDATA[Steps to Design a Wine Label]]></category>
		<category><![CDATA[TIger Lily Wine Label Design]]></category>
		<category><![CDATA[Trefethen Wine Label Design]]></category>
		<category><![CDATA[Wine Label Design]]></category>
		<category><![CDATA[Wine Label Design Process]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1260</guid>
		<description><![CDATA[This project brief describes our process for designing the wine label for Tiger Lily Winery. It all started with understanding the client's aspirations. From there we defined the status quo through research. We then spiral outwards, sketching and problem solving with the aim of brainstorming solutions that are unexpected.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/11/tiger-lily-wine-label-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Pleasanton Cultural Arts Foundation (PCAF)</title>
		<link>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/</link>
		<comments>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 13:44:15 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[PCAF]]></category>
		<category><![CDATA[Pleasanton Arts]]></category>
		<category><![CDATA[Pleasanton Cultural Arts Foundation]]></category>
		<category><![CDATA[Pleasanton Firehouse Arts Center]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://test.trefethenstudios.com/?p=430</guid>
		<description><![CDATA[With the selling of each brick, Trefethen Studios created a database that included details regarding donors' contact information, name, address and unique inscription. From this database, commemorative cards with custom photography were designed and distributed to each participating donor.]]></description>
		<wfw:commentRss>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Recording Actions in Photoshop</title>
		<link>http://trefethenstudios.com/2010/08/recording-actions-in-photoshop/</link>
		<comments>http://trefethenstudios.com/2010/08/recording-actions-in-photoshop/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 16:01:27 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[How to Record an Action in Photoshop]]></category>
		<category><![CDATA[How to Save files for the Web]]></category>
		<category><![CDATA[Photoshop Tutorial on Actions]]></category>
		<category><![CDATA[Recorind Photoshop Actions]]></category>
		<category><![CDATA[Using Photoshops Save for Web]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=2545</guid>
		<description><![CDATA[A quick tutorial about recording actions using Photoshop's Action Window.
If you've ever needed to perform the same steps on more than one file at a time, this tutorial will save you a lot of time.]]></description>
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		<slash:comments>0</slash:comments>
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