For the first time in seven years the Best All-round Rider (BAR) Leader’s Jersey is back. This time around it has a new face and a new purpose. In any given race the leader of this highly competitive series will be seen wearing his or her jersey in any road race or criterium event. To usher this new jersey-clad group of 11 top riders (one per category) is Williams Wheel Systems, this year’s sole sponsor of the BAR series.
Jan 15, 2010 | Categories:New Work, On Design, Project Briefs | Tags: Ben Jacques-Maynes, Bike Racing, Bike Racing Clothes, Bike Racing Kits, Chris Horner, Christopher Phipps, Clothing Design, Cyling Clothing Design, Dan Martin, Fred Rodriguez (fast Freddy), Joel Robertson, Larry Nolan, Levi Leipheimer, NCNCA, Northern California Nevada Cycling Association | Leave A Comment »
New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, “Fueled by Hammer Nutrition.”
Dec 18, 2009 | Categories:New Work, On Design, Project Briefs | Tags: Bike Racing Kits, Clothing Design, Compass Product Design, Cycling, Cycling Apparel, Cycling Apparel Design, Cycling Team Clothing Design, Cycling Team Kit Design, Design, Design Theory, Guardian Security Agency, Hammer Nutrition Cycling, John Trefethen, Kit Design, Livermore Cyclery, ROL Wheels, Trefethen Studios, Unkar Systems | 4 Comments »
Starting a new racing team kit design for the HDR Masters Cycling Team. A four step approach that begins with generating new ideas by conducting research to define the status quo. Research for this project begins in an unlikely place, The Brawn Formula One Racing Team.
Nov 13, 2009 | Categories:New Work, On Design | Tags: Bell Helmets, Best All-round Rider Jersey, Bike Racing Clothes, Bike Racing Kits, Cycling, Cycling Clothing Design, Cycling Jersey, Cycling Kit Design, Easton, HDR, HDR Architecture, HDR Inc, HDR Masters Racing, HDR Racing Team, Jersey, Jersey Design, La Fuga, Masters Cycling, NCNCA BAR Jersey, Sidi | Leave A Comment »
