Posts Tagged ‘John Trefethen’

Teaching Photography: Rediscovery

Teaching Photography: Rediscovery

There comes a point in time when a relatively new teacher, such as myself (fourth year), feels like we hit a stride and all of a sudden our role in this world seems to take shape, things start “clicking.” This was that semester for me.

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Jersey Design: IC3

Jersey Design: IC3

New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, “Fueled by Hammer Nutrition.”

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Hyper Critical of Your Work?

Hyper Critical of Your Work?

Often times we are very critical of our own work, so critical that we throw out very good images (I do anyway). By shooting from the hip or in burst mode while walking through a crowd, the unexpected results are often more pleasing and inspiring. Why is this?

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How To Make Pictorialism

How To Make Pictorialism

Pictorialism, a movement best known for the work of Robert Demachy, Alfred Stieglitz, George Seeley, Julia Margaret Cameron, Frank Sutcliffe, Gertrude Käsebier, Peter Henry Emerson, and Ken Rosenthal focused their gaze but not their cameras at the natural landscapes of their time. While most photographers were capturing the realism their tool so naturally recorded, the […]

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11Sep—Through the Words of Social-Documentary

11Sep—Through the Words of Social-Documentary

“I could feel the heat from the melting steel and burning human remains. I could taste the ash of fallen heroes as I inhaled the airborne detritus. Each step I took across the dismantled landscape of Wall Street resulted in a plume of dust that has settled since the attack. What was once the beating […]

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CKMP Beer Ad for InStyle Magazine

CKMP Beer Ad for InStyle Magazine

Two Versions One Objective: Introduce an Hawaiian Brewery through an InStyle Magazine AD. Concept 1 – brief: AD 1 is based on the work of the Pin-ups artists Rolf Armstrong, his posters of the 1920s are quintessential Hawaii. His work features bold splashes of color, sexy pictures of women and iconic Hawaiian culture. By pulling […]

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Information

Information

Trefethen Studios, a Senior Level design firm located in northern California, provides conceptual design solutions and strategic brand building through direct marketing efforts such as variable data print, web-to-print and lead building programs. Our many years of experience managing a team of designers in a print production work flow, enables us to provide a keen […]

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San Francisco Dump: Guarding the Garbage

San Francisco Dump: Guarding the Garbage

Each year The San Francisco Sanitary Fill Company (dumb) provides selected local artists with the opportunity to create art using materials they gather from San Francisco’s refuse. Work created as part of the artist residency in 2004. As I watched I began to notice how certain paths of the site where more frequently traveled than […]

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