Our Familiar
As the seasons change, semesters draw to a close or residencies end, it’s important to realize the importance of setting a routine for yourself, a routine that keeps you working. Enrollment in a photography class or being surrounded by a community of artists is great, and keeps us working. But what happens when the classes [...]
Jersey Design: IC3
New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, “Fueled by Hammer Nutrition.”
Narrative in Three Pics
Have you ever noticed how much more engaged you are with a story when you can relate to its content? A good storyteller knows that by giving his audience an opportunity to connect to the content/subject of his narrative, he stands a greater chance of engaging them in the work. In this lesson you’ll learn the art of closure.
Connotation vs. Denotation
The capture of light, translated onto a picture plane as line, shape and form presented in a two-dimensional object, is the photograph, or the denotation of reality. What the viewer feels, understands, or reads into the picture is the connotative meaning.
Why Choose a Content Management System?
As of the first of August, Trefethen Studios switched to a content management systems, otherwise known as a CMS. We have completely changed the look of the site and added more content specific to the aim of the studio. As we continue to expand our services in the field of digital-media education, photography and design [...]
Physiognomy: Measuring a Person’s Character
Physiognomy’s history is marked by points in time that presented this pseudo-science as more than a mere quackery practiced by fortune tellers and mystics. It is thought that by dividing one’s facial structure into thirds, certain personality traits can be assumed.
CMS Migration
As of the first of August, Trefethen Studios has switched to a content management system, otherwise known as CMS. Our sites refreshed appearance displays new content specific to the aim of our studio. As our services in the field of digital media education, photography, and design continue to expand, we have found it necessary to [...]
CKMP Beer Ad for InStyle Magazine
Two Versions One Objective: Introduce an Hawaiian Brewery through an InStyle Magazine AD. Concept 1 – brief: AD 1 is based on the work of the Pin-ups artists Rolf Armstrong, his posters of the 1920s are quintessential Hawaii. His work features bold splashes of color, sexy pictures of women and iconic Hawaiian culture. By pulling [...]
Information
Trefethen Studios, a Senior Level design firm located in northern California, provides conceptual design solutions and strategic brand building through direct marketing efforts such as variable data print, web-to-print and lead building programs. Our many years of experience managing a team of designers in a print production work flow, enables us to provide a keen [...]
Pleasanton Cultural Arts Foundation (PCAF)
As a way to raise funds for the development of the Pleasanton Firehouse Arts Center, the Pleasanton Cultural Arts Foundation launched a brick-selling program. Each brick has been inscribed with a personalized inscription to commemorate each donors special contribution. With the selling of each brick, Trefethen Studios created a database that included details regarding donors’ [...]
San Francisco Dump: Guarding the Garbage
Each year The San Francisco Sanitary Fill Company (dumb) provides selected local artists with the opportunity to create art using materials they gather from San Francisco’s refuse. Work created as part of the artist residency in 2004. As I watched I began to notice how certain paths of the site where more frequently traveled than [...]