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	<title>Trefethen Studios &#187; Trefethen Studios</title>
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	<link>http://trefethenstudios.com</link>
	<description>A studio for digital-media education, photography and design.</description>
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		<title>Pleasanton Cultural Arts Foundation (PCAF)</title>
		<link>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/</link>
		<comments>http://trefethenstudios.com/2010/10/pleasanton-firehouse-arts-center-pcaf/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 13:44:15 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[PCAF]]></category>
		<category><![CDATA[Pleasanton Arts]]></category>
		<category><![CDATA[Pleasanton Cultural Arts Foundation]]></category>
		<category><![CDATA[Pleasanton Firehouse Arts Center]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

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		<description><![CDATA[With the selling of each brick, Trefethen Studios created a database that included details regarding donors' contact information, name, address and unique inscription. From this database, commemorative cards with custom photography were designed and distributed to each participating donor.]]></description>
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		<title>Our Familiar</title>
		<link>http://trefethenstudios.com/2010/05/our-familiar/</link>
		<comments>http://trefethenstudios.com/2010/05/our-familiar/#comments</comments>
		<pubDate>Thu, 13 May 2010 16:50:43 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Art Residency]]></category>
		<category><![CDATA[Crit Group]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How to be Creative]]></category>
		<category><![CDATA[Photo Critique]]></category>
		<category><![CDATA[Photo Ideas]]></category>
		<category><![CDATA[Photo Residenceis]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

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		<description><![CDATA[As the seasons change, semesters draw to a close or residencies end, it&#8217;s important to realize the importance of setting a routine for yourself, a routine that keeps you working. Enrollment in a photography class or being surrounded by a community of artists is great, and keeps us working. But what happens when the classes [...]]]></description>
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		<title>Jersey Design: IC3</title>
		<link>http://trefethenstudios.com/2009/12/jersey-design-ic3/</link>
		<comments>http://trefethenstudios.com/2009/12/jersey-design-ic3/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:46:37 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[On Design]]></category>
		<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Bike Racing Kits]]></category>
		<category><![CDATA[Clothing Design]]></category>
		<category><![CDATA[Compass Product Design]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Cycling Apparel]]></category>
		<category><![CDATA[Cycling Apparel Design]]></category>
		<category><![CDATA[Cycling Team Clothing Design]]></category>
		<category><![CDATA[Cycling Team Kit Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Theory]]></category>
		<category><![CDATA[Guardian Security Agency]]></category>
		<category><![CDATA[Hammer Nutrition Cycling]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Kit Design]]></category>
		<category><![CDATA[Livermore Cyclery]]></category>
		<category><![CDATA[ROL Wheels]]></category>
		<category><![CDATA[Trefethen Studios]]></category>
		<category><![CDATA[Unkar Systems]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1065</guid>
		<description><![CDATA[New for 2010 is the Norcal Team IC3 Cycling Team Kit. This year features a new logo, paired together with a select group of sponsors included a new title sponsor, "Fueled by Hammer Nutrition."]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Narrative in Three Pics</title>
		<link>http://trefethenstudios.com/2009/08/narrative-in-three-pics/</link>
		<comments>http://trefethenstudios.com/2009/08/narrative-in-three-pics/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 19:17:39 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Closure]]></category>
		<category><![CDATA[Comics]]></category>
		<category><![CDATA[Dave McKean]]></category>
		<category><![CDATA[Duane Michals]]></category>
		<category><![CDATA[Joel-Peter Witkin]]></category>
		<category><![CDATA[Maggie Taylor]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Scott McCloud]]></category>
		<category><![CDATA[Text & Image]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=1033</guid>
		<description><![CDATA[Have you ever noticed how much more engaged you are with a story when you can relate to its content? A good storyteller knows that by giving his audience an opportunity to connect to the content/subject of his narrative, he stands a greater chance of engaging them in the work. In this lesson you'll learn the art of closure.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Why Choose a Content Management System?</title>
		<link>http://trefethenstudios.com/2009/08/why-choose-a-content-management-system/</link>
		<comments>http://trefethenstudios.com/2009/08/why-choose-a-content-management-system/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:53:05 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[New Work]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=764</guid>
		<description><![CDATA[As of the first of August, Trefethen Studios switched to a content management systems, otherwise known as a CMS. We have completely changed the look of the site and added more content specific to the aim of the studio. As we continue to expand our services in the field of digital-media education, photography and design [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Physiognomy: Measuring a Person&#8217;s Character</title>
		<link>http://trefethenstudios.com/2009/08/physiognomy-measuring-a-persons-character/</link>
		<comments>http://trefethenstudios.com/2009/08/physiognomy-measuring-a-persons-character/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 21:08:35 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[Agnieszka Holland]]></category>
		<category><![CDATA[Europa Europa]]></category>
		<category><![CDATA[Physignomy]]></category>
		<category><![CDATA[Prenology]]></category>
		<category><![CDATA[Pseudo Science]]></category>
		<category><![CDATA[Reading Faces]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=925</guid>
		<description><![CDATA[Physiognomy's history is marked by points in time that presented this pseudo-science as more than a mere quackery practiced by fortune tellers and mystics. It is thought that by dividing one's facial structure into thirds, certain personality traits can be assumed.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CMS Migration</title>
		<link>http://trefethenstudios.com/2009/08/cms-migration/</link>
		<comments>http://trefethenstudios.com/2009/08/cms-migration/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 18:48:43 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[On Photography]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Trefethen News]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=914</guid>
		<description><![CDATA[As of the first of August, Trefethen Studios has switched to a content management system, otherwise known as CMS. Our sites refreshed appearance displays new content specific to the aim of our studio. As our services in the field of digital media education, photography, and design continue to expand, we have found it necessary to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CKMP Beer Ad for InStyle Magazine</title>
		<link>http://trefethenstudios.com/2009/08/ckmp-beer-ad-for-instyle-magazine/</link>
		<comments>http://trefethenstudios.com/2009/08/ckmp-beer-ad-for-instyle-magazine/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:05:53 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Project Briefs]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Commercial Photography]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Hawaiian Beer]]></category>
		<category><![CDATA[Hawaiian Culture]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[InStyle Magazine]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pin-Up Girl]]></category>
		<category><![CDATA[Rolf Armstrong]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://test.trefethenstudios.com/?p=683</guid>
		<description><![CDATA[Two Versions One Objective: Introduce an Hawaiian Brewery through an InStyle Magazine AD. Concept 1 &#8211; brief: AD 1 is based on the work of the Pin-ups artists Rolf Armstrong, his posters of the 1920s are quintessential Hawaii. His work features bold splashes of color, sexy pictures of women and iconic Hawaiian culture. By pulling [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Information</title>
		<link>http://trefethenstudios.com/2009/04/information/</link>
		<comments>http://trefethenstudios.com/2009/04/information/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 13:45:24 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Trefethen]]></category>
		<category><![CDATA[Trefethen Design]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://test.trefethenstudios.com/?p=590</guid>
		<description><![CDATA[Trefethen Studios, a Senior Level design firm located in northern California, provides conceptual design solutions and strategic brand building through direct marketing efforts such as variable data print, web-to-print and lead building programs. Our many years of experience managing a team of designers in a print production work flow, enables us to provide a keen [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>San Francisco Dump: Guarding the Garbage</title>
		<link>http://trefethenstudios.com/2004/07/san-francisco-dump-guarding-the-garbage/</link>
		<comments>http://trefethenstudios.com/2004/07/san-francisco-dump-guarding-the-garbage/#comments</comments>
		<pubDate>Fri, 02 Jul 2004 23:30:04 +0000</pubDate>
		<dc:creator>trefethen</dc:creator>
				<category><![CDATA[ArtWork]]></category>
		<category><![CDATA[Guarding the Garbage]]></category>
		<category><![CDATA[Dump]]></category>
		<category><![CDATA[John Trefethen]]></category>
		<category><![CDATA[Residency]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[San Francisco Sanitary Fill]]></category>
		<category><![CDATA[SF]]></category>
		<category><![CDATA[Trefethen Studios]]></category>

		<guid isPermaLink="false">http://trefethenstudios.com/?p=789</guid>
		<description><![CDATA[Each year The San Francisco Sanitary Fill Company (dumb) provides selected local artists with the opportunity to create art using materials they gather from San Francisco&#8217;s refuse. Work created as part of the artist residency in 2004. As I watched I began to notice how certain paths of the site where more frequently traveled than [...]]]></description>
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